What Twitter is missing
These are some features that, while possible in third-party applications, I believe should be integrated into the main Twitter product.
Read Later
Sure, the favorite button does the trick, but I want my “favorites” to only be my favorite tweets. Instead, my “favorites” often turn out to be tweets I want to go back to when I’m on my laptop. A simple “read later” button that allowed me to create a queue of tweets to get back to would be an incredible value add for many power users. I don’t think this action should appear on the interaction tab for users.
Tweet Drafts
Oftentimes, I come up with something I want to tweet, but I decide it’s not an ideal time to send it. This feature is available on many of Twitter’s mobile apps (I have quite a number of saved tweet drafts on my Android phone). Though it’s easy enough to hold the draft in a notepad somewhere, the value of this feature comes when the drafts sync across Twitter’s various platforms on an account-by-account basis.
Analytics
I’m a big fan of making things as native as possible. When I find something I want to share, I often try to find the original source to pass on to my followers. In keeping with this native approach, I tend to place links in my tweets without using a URL shortener (given they can only take 20 characters). By doing this I believe the tweets is more attractive (and trustworthy), but I miss out on some of the benefits of URL shorteners (clicks, traffic sources, etc.). It would be great to add “Analytics” for their t.co links in the connect tab on the web.
Others
- Easier account switching on the web.
- Simpler access to lists on web and mobile (not to the extent of Tweetdeck).
- Better visibility of tweet influence (RTs/favorite counts without selecting).
